15,000 Tricked Out Cell Phones Are Music to Fans' Ears with Exclusive
Access at Virgin Mobile Festival, Free Music Downloads and More
SAN DIEGO and WARREN, N.J., May 29 /PRNewswire-FirstCall/ -- What do
Virgin Mobile USA customers and Sir Richard Branson have in common? Branson
and the lucky 15,000 customers who buy a Virgin Mobile Festival Special
Edition Wild Card phone by Kyocera Wireless
(http://www.kyocera-wireless.com) will all have special access to the
Virgin Mobile Guest Lounge at the upcoming Virgin Mobile Festival
(http://www.virginmobilefestival.com) on August 9-10 in Baltimore.*
Customers simply have to show their new handset for admittance to the
special guest area at the Festival, where Kyocera Wireless continues its
3-year run as the premier handset sponsor.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080529/NYTH018 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )
(Logo: http://www.newscom.com/cgi-bin/prnh/20080222/NYF040LOGO )
Available nationwide from May 25 through July 31 exclusively at Best
Buy (http://www.bestbuy.com) and Best Buy Mobile stores for $99.99, the
Virgin Mobile Festival Special Edition Wild Card also comes with 50 music
downloads from eMusic and a one-year subscription to SPIN Magazine.
"With the introduction of the Virgin Mobile Festival Special Edition
Wild Card, we've made a highly popular phone even more desirable. The
killer custom design, together with a host of perks designed specially for
music lovers, makes this new handset as hot a ticket as Virgin Mobile
Festival itself," said Woozae Kim, director of strategic marketing and
integration, handsets for Virgin Mobile USA. "We're thrilled to partner
with Kyocera to put Virgin Mobile Festival into the hands of consumers
across the country."
The Limited Edition handset will be easy to spot with slick white
casing, blue keypad buttons, exclusive wallpapers, and graffiti-style
Festival graphics around an internal screen that imitates a concert stage.
One of the Limited Edition's many wild features is the easy texting that
has made the original Wild Card such a success. All Wild Card handsets open
lengthwise to reveal a full QWERTY keypad, ideal for texting and instant
messaging. All Wild Cards also include a 1.3 megapixel camera and support
streaming music tracks.
"Kyocera has been a part of the Virgin Mobile Festival since the
beginning and this limited edition of the Wild Card is absolutely befitting
of how grand the event has become," said Tom Maguire, divisional vice
president of global marketing at Kyocera Wireless Corp
(http://tools.kyocera-wireless.com/phoneshowcase.do). "The Wild Card is
already an extremely popular phone, but adding this iconic styling and the
perks that come with this limited supply make it just that much more
appealing. We don't expect these 15,000 phones to last long on Best Buy's
shelves."
Additional information about the Virgin Mobile Festival Special Edition
Wild Card is available at
http://www.virginmobileusa.com/phones/phoneDetail.do?skuId=VMM100 or
http://www.kyocera-wireless.com/wildcard-virginmobile-phone, where fans also can
sign up to receive event updates. The two-day Virgin Mobile Festival will
be held August 9-10 at Pimlico RaceCourse in Baltimore, Maryland. The
largest music and arts festival on the East Coast, this year's Festival
headliners include Bob Dylan, Foo Fighters, Jack Johnson, Kanye West, Nine
Inch Nails and Stone Temple Pilots. Fans can check out the full lineup and
sign up for news and updates at http://www.virginmobilefestival.com
About Virgin Mobile USA
Virgin Mobile USA, Inc. (NYSE: VM), through its operating company
Virgin Mobile USA, L.P., offers more than 5 million customers control,
flexibility and choice in wireless service, rich data content and
innovative products without annual contracts. Voice pricing plans range
from monthly plans with unlimited nights and weekends to pay as you go
by-the-minute offers, allowing consumers to adjust how and what they pay
according to their needs. Virgin Mobile's full slate of smart, stylish and
affordable handsets, including the Wild Card
(http://www.virginmobileusa.com/phones/phoneDetail.do?skuId=VMM100), Slash
and Cyclops are available at top retailers in more than 40,000 locations
nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards
available at more than 140,000 locations.
J.D. Power and Associates
(http://www.jdpower.com/telecom/ratings/prepaid-wireless-ratings) ranked
Virgin Mobile highest in customer satisfaction among wireless prepaid
services in both 2006 and 2007, and its customers report a 90% satisfaction
rate. Virgin Mobile contributes a portion of profits from downloadable
content to The RE*Generation, its pro-social initiative to help homeless
youth, and provides postage-paid return envelopes in every new phone
package for customers to recycle old phones. Virgin Mobile USA's national
coverage is powered by the nationwide Sprint PCS network.
About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative,
feature-rich wireless devices and accessories for customers worldwide. The
company is a wholly owned subsidiary of Kyocera International Inc., which
acquired QUALCOMM Incorporated's consumer wireless phone business in
February 2000. Based in San Diego, Kyocera Wireless leverages Japan's
history of creating advanced consumer technologies around humanism and
respect for the environment and blending them with a Western
entrepreneurialism and style, resulting in a unique design language and a
natural, user-friendly interface. For more information, please visit
http://www.kyocera-wireless.com
Kyocera Corporation (NYSE: KYO), the parent and global headquarters of
the Kyocera Group, was founded in 1959 as a producer of advanced ceramics.
By combining these engineered materials with metals and plastics, and
integrating them with other technologies, Kyocera has become a leading
supplier of telecommunications equipment, laser printers, copiers, solar
energy systems, semiconductor packages, electronic components, and
industrial ceramics. During the year ended March 31, 2008, Kyocera
Corporation's consolidated net sales totaled approximately US$12.9 billion
(1,290,436 million Yen) with net income of approximately US$1.0 billion
(107,244 million Yen).
* Access to the Virgin Mobile Guest Lounge does not include the cost of
admission or travel to or from the Virgin Mobile Festival.
(C) 2008 Kyocera Wireless Corp. All rights reserved. Kyocera is a
registered trademark of Kyocera Corporation. VIRGIN and the Virgin
Signature logo are registered trademarks of Virgin Enterprise Limited and
are used under license. All other product or service names mentioned herein
are the trademarks or service marks of their respective owners.
See Also
